Richness of insight from quantitative research is low.
The what but not the why.
Qualitative research is not representative.
Too few and not diverse.
Cost of qualitative research is prohibitive.
Limits what can be done.
Open and honest conversations with a representative sample of quality respondents.
Confidence to make crucial business decisions from qualitative conversations at quantitative scale.
A cost comparable with a quantitative survey, or about the same as just one focus group.
Truthful
Evidence shows people more likely to tell the truth to a virtual moderator and removes moderator bias
Verbal & Visual
New types of responses captured that are not measured by traditional research
Deeper Analysis
AI seeks out deviations, irregularities and anomalies allowing expert researchers to uncover genuine insights
Faster
Hundreds of qualitative interviews at the speed of a quantitative survey
Accessible
Recruit more diverse, representative samples of the population
Quantified
Hundreds of virtual moderator interviews give the scale to quantify results
Sustainable
Less travel and meetings support corporate sustainability initiatives
More for Less
Scaled qualitative interviews at a cost closer to a quantitative survey
Clear Decisions
Qual and quant surveys provide credible truths to help you make better decisions
Quality
Human interaction trains the AI to replicate consistent conversations
Evidence
Clients see real people talk in their own words to influence decisions
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